Zutt & Partner is the Swiss neuromarketing consultancy that emotionalizes brands and customer touchpoints for greater market success.
Whether B2C or B2B, whether male or female, whether it is a product, a service, or an investment: EVERY purchasing decision is driven largely by emotion – in the unconscious autopilot of our brain.
With EmoCompass® and EmoCheck you focus exactly where decisions are made: in the subconscious. In efficient studies you decode, nonverbally, the desired emotions of your customers as well as the emotional impact of your brand, your touchpoints, and your competition. Depending on the task, directly with your target group or AI‑assisted.
Explore toolsThose who come closest to their target group’s desired emotions—and apply them consistently—sell best. With years of emotional expertise and neuro know‑how, we guide your brand and touchpoints to become the emotional number one.
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Your (potential) customers have 5,000 to 10,000 brand and offer touchpoints per day—many of them unconscious and interchangeable. Sales rise when your brand stands out emotionally and your touchpoints have greater impact in the brain.
Successful brands wrap their product or service in a distinct, striking emotional layer. This makes them stand out and creates a strong anchor in the customer’s brain. Based on non‑verbal customer desires, we develop a neuro‑positioning together—so your product or service feels unique and clearly stands apart from competitors.
Your customer touchpoints are enriched with neuropsychological principles (mirror neurons, swarm intelligence, gamification, etc.) so that advertising, website, mailings, branches, consulting & sales, events, and your entire journey achieve measurably more impact and conversion.
Successful brands wrap their product or service in a distinct, striking emotional layer. This makes them stand out and creates a strong anchor in the customer’s brain. Based on non‑verbal customer desires, we develop a neuro‑positioning together—so your product or service feels unique and clearly stands apart from competitors.
Your customer touchpoints are enriched with neuropsychological principles (mirror neurons, swarm intelligence, gamification, etc.) so that advertising, website, mailings, branches, consulting & sales, events, and your entire journey achieve measurably more impact and conversion.
With a clear emotional profile, you set your brand and product apart from the competition—visible, tangible, and unmistakable.
With multisensory concepts you create customer experiences that stick and deepen relationships.
With neuro principles you increase the effectiveness of your touchpoints and turn attention into action.
Zutt & Partner translates neuropsychological knowledge into tangible brand experiences. This shows you where and how purchase decisions are actually made—and lets you act on the strongest levers for your business.
1978
founded
20+
years of neuromarketing experience
750+
emotionalization projects
9
neuromarketing experts
Stay on top of neuromarketing and don’t miss insights on brand impact, emotion, and decision psychology.
Because every purchase decision is largely unconscious and driven by emotions, neuromarketing always pays off. If you want more impact, there is no way around it.
Absolutely. People make decisions in B2B too—and they’re driven by emotion more than many think. Trust, security, and sympathy play a major role. Neuromarketing makes these factors visible and usable.
From brand positioning to image and campaign analyses, product impact studies (see EmoCosmetics) to neuro concepts and implementation sparring across all industries and touchpoints.
You receive compact analyses within a few days. For strategic projects or the development of neuro concepts, you can usually expect a few weeks to 2–4 months depending on scope.
Yes. The impact measures create on customers is crucial to success—regardless of company size, and often even more so with limited budgets.
Neuro principles are scientifically grounded mechanisms from neuroscience and psychology—e.g., to increase attention, decision‑making, or emotional activation. There are more than 50 such principles. Used correctly, they increase relevance, memory anchoring, and the impact of your communication—regardless of channel.
Yes. Whether it’s a one‑off campaign check or holistic brand work—you determine the scope.
Yes. We test existing images, videos, or texts as well as full online or offline experiences such as websites or retail locations for emotional impact and provide concrete optimization recommendations.
Yes. On request we offer in‑house workshops, hands‑on trainings, and multisensory impulse formats for your team or audience. Experience inspiring talks and keynotes or deepen your know‑how in the CAS Customer Behavior & Psychology HWZ.
Yes. You can enhance and strengthen your existing creative processes with solid insights and targeted sparring—without replacing your agency. Implementation of the measures remains with your agency.
Zutt & Partner in 2 minutes